seo ON SALES

Why Do You Need SEO Content in 2020?

1. What is SEO Content and Why Do You Need It?

If you are new to marketing, you may have heard a lot about SEO Content Marketing, but not be exactly sure what it is, or why it is necessary for online sales.

Here are some key points:

  • Content marketing improves your likelihood of ranking in search engines and customers finding your products and services online, without expensive advertising
  • Improving your ranking in search engines will increase your chances of sales, and once you gain top ranking, it’s easier to maintain it by consistently producing quality content
  • As the current economic climate forces companies worldwide to cut their advertising budgets content marketing has become even more popular
  • Without advertising how do you get your customers’ attention and keep it?

If you want an audience of potential customers for your products and services not only do you have to ATTRACT them to your website or sales pages you must also CONVINCE and CONVERT them to actual customers.

In order to do this, you need attention-grabbing and attention-holding content on your site, which makes your customers want to come back again and again.

2. How Can Content Marketing Help My Business?

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Online Content is everything on your website and on your social media channels. Images, text, and video are all essential components of your online content.

However successful websites are no longer flimsy excuses for sales pages, with little else.

Great content can help your business in several ways.

3. FIVE Ways Great Content Can Help

It can:

  1. Position yourself as an expert: through the production and publication of thought pieces, you are producing content that offers value. This helps you to establish your credibility within your field. Ultimately it will also attract more potential customers and sales.
  2. Increase your social reach: as more and more people are attracted to what you are publishing online on your website and through your social media channels. This will help build a community of followers around your business.
  3. Establish worthwhile connections and links: curating and creating relevant content will make it easier to build links within your industry. Great content will also attract influencers who can connect you to larger and larger audiences. More web links result in better search engine rankings.
  4. Increase your traffic from search engines – if you create great content consistently, which has been optimized for web traffic.
  5. Deliver consistent growth: Producing SEO content is not just about writing something about your product or service. If you implement an effective Content Strategy with the proper research you can’t go wrong.

Although online and offline SEO can be learned and applied by business owners, without expert knowledge this can take years to show any results.

A content strategy clearly outlines the different steps you need to take to ensure you attract your ideal audience and convince them or your product. It also turns visitors into customers often over a period of time, which you can influence.

Compelling content is the essential ingredient needed to establish and grow a brand online.

Producing Content without a strategy is the difference between baking cakes without a recipe and with one. Do you want delicious cakes /consistent growth 99% of the time?

4. What is a content strategy?

Producing SEO content is not just about writing something about your product or service.

Although online and offline SEO can be learned and applied by business owners, without expert knowledge this can take years to show any results.

A content strategy clearly outlines the different steps you need to take to ensure you attract your ideal audience and convince them or your product. It also turns visitors into customers often over a period of time, which you can influence.

Compelling content is the essential ingredient needed to establish and grow a brand online.

Producing Content without a  strategy is the difference between baking cakes without a recipe and with one. Do you want delicious cakes 99% of the time?

5. Developing A Content Calendar

Although developing a content calendar, especially for a new business, can begin productively with a brainstorming session, it is much more than that!

Developing an editorial calendar involves more than putting topics or “titles” down in a rough order for the next 12 months, based on what you think your audience wants.

In order to continually assess and evaluate whether your content marketing is successful, you need to

  • Establish goals for your content
  • Choose appropriate markers to track your success
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6. Technical SEO

However good your content, it will not be accessible if people cannot find it in search engines.

Online SEO involves the optimization of all of your online pages to ensure that technical problems do not prevent your audience from seeing your work.

Web site  issues may  include:

  • Slow Website speed
  • Broken links
  • Out of date software
  • Lack of social media integration
  • Site security issues

To easily fix some of these issues READ THIS

Although technical issues are relatively inexpensive and easy to fix, they can effectively scupper any content strategy before it starts.

A website audit can ensure your content has the best platform it can have, and free from technical issues your search engine rankings will immediately improve. (Immediately in SEO terms normally means 3 months, as this is how long it can take search engines to recognize changes to your website).

7. Is SEO important for Social Media Posts?

Social media SEO
Do I need to SEO my Social Media Posts?

Billions of social media posts are posted every day.

The most successful content strategy campaigns include Social Media campaigns, At the very least you need to link your website/landing pages with your social media channels.

 

This is easy to do in WordPress and other platforms.

New companies can focus on one channel and grow it before they embark on another.

You don’t necessarily need the presence of every social media channel you can think of! Most companies choose 3 to 4 channels to feature.

Many small businesses, service providers, and entrepreneurs have been found Pinterest to be a great source for web traffic. To find out more about how to use Pinterest to increase your website traffic READ THIS

  • Keywords

Whatever your platform if you want to stand out you need to optimize every piece of content you produce.

Whether you are posting on Facebook, YouTube, Linked In or Pinterest, you will need to be using the keywords and tag post if you want your content to be seen.

You can also use keywords in your image descriptions to ensure that search engines know what your content is about and rank your content accordingly.

Keyword research for SEO
What are my keywords?

Google AdWords is a great tool that you can use for free. Try it HERE

  • Frequency vs Quality?

You decide whether you want to grow your audience through frequency or quality or find a balance between both. Some You-tube creators have built a million-dollar affiliate ad revenue through producing daily – such as PewDiePie.

Others produce high-quality content infrequently, but still, attract thousands of followers as their content is so highly valued.

  • Cross-posting

The most successful SEO Content Strategies include social media campaigns. At the very least you need to ensure your webpages are linked to your social media channels.

Ensure your website is connected by installing the correct links.

To find out how you can do this yourself – read THIS

  • Interest

Does your audience like funny content? Or do they prefer statistics and tables? It may take some time to see what type of content is most interesting for your key audience, but it is worthwhile spending the time and energy to find out.

Younger audiences, for example, are much more likely to engage with video content and funny memes. See what works in your social posting and do more of that.

Finally, you may be wondering …

8. BUT Is SEO Content Worth It?

It does take a large time investment when you begin however this will pay dividends.

If you don’t want to constantly pour money into advertising, especially at the beginning stages of marketing your business using SEO Content Strategies is for you!

Great content will continue to bring you, customers, for years and you can begin today!

Just implement one of the top tips above at a time and watch your web traffic grow.

For HELP WITH YOUR SEO BLOGS AND SOCIAL MEDIA POSTS TAKE A LOOK HERE

FOR more FREE TIPS BOOK A CALL WITH ME HERE!

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