How Effective is Your Online Image For Getting New Clients?
In the digital age where fewer and fewer people physically visit their local shops or even a shopping center or shopping mall very often, we can forget that our website design is essential. Our website is our ONLINE SHOPFRONT.
Would you want to visit a shopfront with old, outdated designs in the window, or with a broken door covered with peeling paint, or a door which is difficult to open?
Of course not- so is it time to refresh your ONLINE SHOPFRONT – your current website?
What are the Top Six Factors You Must Consider For Your Website Re-design?
- Aesthetic Design
- Clarity of Information
- Flow- customer journey
- Social Media Connections
Don’t overlook the importance of branding. Your potential new clients and customers will make a lot of assumptions about you and your company from your design.
Are you young, cheerful, optimistic? Or a traditionalist? Old-school? Long established?
Make sure your branding color and main site images reflect your values, your personality and are true to the values of your company
Doesn’t matter how beautiful your design is, if customers can’t find the information, they need to make a decision about your product or service.
What do you do? How do you do it? How can I find out more?
Ensure these key questions are answered on your main pages, clearly.
Your website also needs to be clear on whatever digital device it is viewed. If you do not have a responsive theme or inbuilt adjustments in your website design your images and text will look the same size on desktop computers and phones!
It will also result in very slow load speeds on mobile devices.
Is your website easy to navigate or do things keep getting in the way?
Web architecture is a whole area of expertise, more and more necessary for larger companies that need many pages. However, the basic premises are really useful for any company that is beginning to design a new website.
For example, pop-ups.
Now, these can be great if handled well – but do they really need to be on every page, and follow the customer through every page on your site?
Or could they be a little more subtle? What is the patience limit of a new potential client? Would you like to be pestered (ahem … reminded) after 2 seconds of landing on your site?
POP-UPS can be created and customized in your WordPress Site, or in your Email Provider. Mailer Lite is one that also lets you add surveys and workflows for follow-ups. You can try Mailer Lite for free for up to 1000 people.
IF YOU WOULD LIKE A 20% DISCOUNT FOR WHEN YOU TOP 1,000 SUBSCRIBERS CLICK HERE!
Once you have designed and structured your website, and loaded it with the relevant content and images, what next?
If you want people to find your website easily in local and international searches on search engines like Google, Bing, etc. Your site needs to be ranked.
The ranking is the place your website will appear in an online search, after someone types in a search term.
For example, if I want a window cleaner, tomorrow, I might type in
“Great window cleaner” and my local postcode.
Your website needs to be search engine optimized -which means that search engines can find it.
It also needs to be fast, as some experts reckon that slow website speed is a key factor in Google searches This could mean you end up on Page 15, not page 1!
You can start this process yourself – visit my Pinterest board for Do It Yourself Tips
Or you could hire us to help you
5. Collecting Contacts
OK, back to the pop-ups …
There are pros and cons to pop-ups. Well, they are a great way of getting visitors to tap in their emails so you can send them a follow-up with service prices, etc. or add them to your newsletter list.
If you don’t want to do this just ensure you have a clear contact me page on your website menu. This can be integrated with automatic email systems if you do want a price/service list sent out automatically (some email automation programs are free), or you can simply hook up your website with your current email provider.
6. Social Media
Adding all your social media links means that customers can look you up, ensure you are a real person, and probably make a decision on what they find.
They can only check you out if you remember to add your social links!!!
If you haven’t optimized your Social Profiles on all your Business Pages in Social Media, maybe this would be a good time to do that too!
So, even spending a couple of hours discussing the above points with your team, before you hire your website designer will send you hours spend on revisions.
The clearer your concept you are on your brand, your values, and what kind of service, and customer experience you want to deliver the easier it will be for your website designer to provide you with exactly what you want.
If you would like to talk to me directly for more advice – book a call!
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