More and more businesses are reporting huge business success stories using Pinterest, do you know why?
Business start-ups, as well as established brands, are increasingly using organic SEO techniques instead of traditional advertising for their businesses.
Pinterest works as a visual search engine and just like Google, you can appear in searches your potential customers make, with an SEO Content strategy.
However, unlike Google, you can effectively compete with established brands with your products and services. Pinterest SEO works completely differently to Google and much much faster.
Using SEO and content marketing is increasingly popular for increasing brand recognition, launching new products and services as well as increasing sales.
Who has been successful with Pinterest? How did they do it, and why has Pinterest been such a good choice for them?
1. Why People Use Pinterest
KEY FACTS & STATISTICS
- 6 out of 10 millennials use Pinterest to discover new products
- 72% of pinners use Pinterest to decide what to buy offline
- Women make up around 80% of users worldwide
- Men search most often in the food and drink, and technology areas
- Top categories in the US are art, art supplies, and hobbies
- 50% of Pinterest users have made a purchase after seeing a promoted pin
- 84% of pinners use Pinterest to decide what to buy
- 77% of weekly pinners have discovered a new brand or product on Pinterest
Arguably more important than all of those statistics:
Shopping is a top priority for 48% of Pinterest users as opposed to 17% of Facebook users.
To read more about businesses using Pinterest to grow your business Read THIS
2. Examples of Pinterest Success Stories
A. Startup Artifact Uprising Generated Millions Using Pinterest
SUCCESS FROM ONE VIRAL PIN!
Artifact Uprising was producing photo books and selling them from a small basement in the city of Denver.
They were using Pinterest for a while when one of their pins took off, or what people call “went viral”. Their pins produced 48,000 clicks from Pinterest to their website – this was all organic traffic i.e. without any paid advertising!
They did not need to spend money on advertising!
This story shows how just using your knowledge of the platform, in this case how users save pins of products they later buy on Pinterest, can be leveraged for huge success.
They raised their turnover to over a million-pounds in under 24 months.
B. VIDA Jewelry Business Success Using Pinterest Advertising
Pura Vida was using Pinterest to promote jewelry produced by Costa Rican Artists.
They began a Promoted Pins campaign, which is advertising through the Pinterest platform.
They decided advertising on Pinterest would be worthwhile because they found someone who saved a pin was likely to buy one later.
This proved to be true as they saw a 31% increase in sales, during, and after their Promoted pins campaign on Pinterest.
They paid for engagement rather than traffic, and this was how they became successful.
3. Bloggers Making Money Online
Solpreneurs and entrepreneurs have also found success using Pinterest. There are many bloggers who share their blogging success stories using Pinterest for traffic generation.
Melyssa Griffin was an ex-pat teacher in Tokoyo who started her own blog. Melyssa was using different marketing strategies, with varying success.
However, as soon as she started using Pinterest she grew her email list from 2000 email subscribers to 40,000, in just a few months!
So Pinterest works if you want to boost your product sales or just increase your website viewers so you can monetize your blog!
4. My Pinterest Account Statistics
Here’s an example of what’s happened on one of my accounts recently, after I decided to focus on it, and using new pins and TAILWIND
From 526 to 4,500 in less than 21 days (3 weeks) monthly unique viewers.
Is that something that could help you too?
Discover how you can better manage your Pinterest account for success.
If you haven’t started on Pinterest yet – get my FREE PINTEREST ACCOUNT SETUP GUIDE. Just fill in the form below.
If you have already set up your Pinterest account but are having trouble keeping up with daily pinning, maybe it’s time to try a scheduler. Schedulers will pin for your audience, at optimum times, and allows you to put your account on automatic.
It’s still important to visit Pinterest every day but with a scheduler, like TAILWIND, you know you will never miss one day – and your follower numbers will increase every month! Tailwind is easy to set-up and use, with additional analytics which will show you the best time to pin your content. It also offers you the chance to connect with other people in your industry in “TRIBES”, and get your website pins out in front of even more people.
Before the recent change in algorhtyms my Words & Pictures Pinterst account was reaching over 900,000 people a month (yes just short of a million). Using a social scheduler like Tailwind can esnure your follower numbers keep continuing to grow. With over 35 million users per month worldwide you can get your products and services in front of your audience fast.
PIN FAST AND FOR FREE at the right times for your audience with TAILWIND
ONE MONTH FREE TRIAL: JUST CLICK HERE
5. Create Eye-catching Pins
All of the businesses that are successful using Pinterest create visually striking pins.
So how can you do that?
You don’t have to be a design graduate – you can use templates which will make it fast and easy to do.
One option is to use CANVA. This is a design program, packed with free templates for designing your own PINS. You don’t have to worry about getting dimensions correct if you use the preloaded templates.
You can easily upload your own photos, or browse their extensive photo library. Changing fonts and colours to match your branding takes a few seconds and there are also loads of other templates for social media channels like Facebook and Instagram. You can also use Canva to design leaflets, ti-shirts and book covers!
There you will find a Pinterest template that is perfect your business – with the ideal dimensions.
The other great thing about CANVA is that it is completely free!
However, if you decide you want to use their extensive photo library, it can work out to be cheaper in the long run to get Canva PRO. Most images cost at least .99p and if you are going to create more than 10 PINS a month you may as well sign up for the monthly or annual fee.
To discover all the features & TRY CANVA PRO FREE FOR 30 DAYS Simply CLICK HERE