Is Pinterest Good For Business?

Pinterest is just one form of Social Media, isn’t it?

Pinterest used to be perceived as just one more social media network. However, today, it is also recognised as a POWERFUL SEARCH ENGINE (like Google with Images)

Just imagine scrolling through your Google Search results, but not for words but for images.

1. How Important is Social Media for Your Business?

On average people spend over 3 hours a day on Social Media and messaging.

The majority of this time is on Facebook (social) and on Linked In (business).

After you have clearly identified your Ideal Customer (if you haven’t yet – download my FREE WORKBOOK), you are better placed to decide which Social Media Channels can help you.

Pinterest is a social media network and a visual search engine. It has been primarily connected to female buyers, who account for over 70% of users. However, this is changing, with more and more men signing up.

2. Why Use Pinterest for Your Business?

3. Which Business Areas Are Most Popular On Pinterest?

• Home Decoration
• Entertainment
• Education
• DIY and Crafts

However, Pinterest is growing, and your business does not have to fall into one of these top categories to benefit.

Pinterest has over 375 million active users worldwide

•  Over 80% of millennials use it to make purchasing decisions.
  
• More than 80% of US women aged 18-64 use Pinterest
• It is the 3rd largest social network in the USA, following Facebook and Instagram, (4th if you include youtube)
• More than 50% audience is outside of US
• 48% of pinners use Pinterest for shopping, Much higher than other channels like Twitter, Instagram, and Facebook
• The majority of users earn more than $75,000 a year
• Pinterest is free to set up, user-friendly, and easy to manage

Choosing Pinterest could be the best decision you make in 2020.

You can increase your website traffic, and save you a lot of money running ads.

Pinterest’s monthly views can increase from zero to over 100K unique individual viewers in less than three months, bringing a whole new audience to your business website.

Pinterest is also an easy way to ensure your wonderful new blogs and articles get read!

Stop creating wonderful work for limited audiences and reach the audience who need you! Get your business account SET-UP for you!

4. Keys To Pinterest Strategy

So, how can you use Pinterest for Business?

Randomly pinning in Pinterest will not necessarily get you the growth that you want, in Pinterest. As Pinterest is a search engine more than a social media tool, you need to employ SEO tactics and strategies.

Finding keywords that rank in your industry and then using them in your Pins will improve your rankings in Pinterest.

Add key words to:

• Pin titles
• Pin Descriptions
• Pin Images

2020 changes in Pinterest have affected rankings for all users. Pinterest now favors Pinners who create new content regularly.  Creating new pins needs to be a strategic task. These can increase your web traffic and sales. For help with creating new clickable pins check out this special offer HERE

Creating new,  likable pins regularly, with SEO keywords,  will steadily increase your monthly impressions as well as the number of clicks to your website.