5 Top Marketing Tips for Entrepreneurs & Health Coaches
1. ESTABLISHING A BLOG
Visitors to your website will look at your initial posts to get to know more about you and your Unique Services/Products.
It is a good idea to set the tone and style of the message of what you want to communicate, yourself, even if you decide to hire someone to manage and create your Web Content later on.
FOR BLOG IDEAS for therapists READ THIS
You can always ask for help. Larger marketing agencies can help individual therapists, health centers, and entrepreneurs although not all marketers understand the alternative health sector or can provide customized packages to fit your budget.
Marketing gurus worldwide recommend writing regular blog posts and longer articles for your website and Social Media channels. However, this involves much more than simply writing a few hundred words once a week.
FACTS & FIGURES
Physical therapists and alternative health experts often ignore the importance of regularly publishing on their websites and this can prove to be a costly mistake as:
• Over 70% of all buyers search online before choosing their business products and services.
• The CMI reports that decision-makers prefer to learn about companies, and their products and services via reading articles online, rather than advertisements.
• Social Times indicates that Customer Testimonials can be one of the most valuable forms of content marketing.
2. Brand awareness – Do You Need It?
Regular, high-quality, relevant content on your website attracts a community of users who are interested in your area of expertise and open to learning about your specific products and services.
Posting weekly on Facebook is one marketing strategy that therapists can undertake themselves, and this will also drive traffic to your website.
However as Facebook and Google algorithms change and evolve, this regularly throws business owners on the back foot.
Regularly publishing work on your website will not only keep your search rankings up, it will also demonstrate your reliability and consistency to your potential customers.
Marketing for alternative health therapists usually involves a high level of content that educates customers who may be new to alternative medicine.
Testimonials, case studies, and scientific clinical trials, as well as books, are also effective ways to promote a therapist’s work.
Marketing your new business is not something you should expect to master overnight.
It is not quite so simple as creating a business page on Facebook, and erratically publishing posts on it. In order to build a successful business with a secure client base, which continually attracts new customers all of these factors have to be considered.
3. Building credibility Online
The quality and regularity of your content will help promote your credibility in your field.
Your writing demonstrates that you are trustworthy and knowledgeable. National and international connections with other experts in your field indicate that you regularly update yourself on industry-wide developments.
Since health care, like many other sectors, is developing constantly with exciting new breakthroughs worldwide, show you are up-to-date.
Publishing new material also shows new clients and customers that you are genuinely interested in continually developing your own skills and sharing your experience.
This is turn will add conviction to your promotional writing, and give you the confidence you need to effectively market your new alternative health business.
4. Unique interactions Are Critical
Adding elements of social media, such as Facebook Share buttons, and PINTEREST tags will continue to broaden your reach as these elements promote sharing and interaction.
Anything that promotes comments from your audience provides invaluable customer feedback from your targeted audience.
This two-way conversation will enhance your abilities to meet customer expectations and cater to your customer’s needs.
5. SEO Rankings For Coaches & Entrepreneurs
Search engines, such as Google, rank your site according to the relevancy and regularity of your new material.
Regularly adding new content to your website will enable your services to be easily found on website searches. Once established it will help you to reach new clients and customers every month.
Using keyword searches, up-to-date SEO software, and tools, as well as analytical tools to refine your articles and blogs will give you the edge over your competitors.
If you continually update your research, it will help you to keep in touch with your clients’ needs. Responding to online questions will keep your site and channels up-to-date. For more info on SEO read this
5. THE FUTURE – Marketing For Therapists and Coaches in 2020
Although video and voice searches are becoming increasingly popular, older audiences like to read to research larger purchases in depth.
If you are still unclear on the age and social demographics of your Ideal Client, then get my FREE IDEAL CLIENT WORKBOOK! (SEE BELOW)
Depending on the age of your target audience, most of this research still happens through reading online articles or watching videos online.
So, it is clear that well-written regular content is essential when starting an alternative health business that could be the difference between success and failure!
For more advice and tips check out these articles HERE
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